Report on Battlefield 3 by DICE

Developed by DICE and frostbite, published by EA.

Award-winning game play for Xbox 360, PlayStation 3, &
PC.

It was released on the 25^th of September 2011.

Battlefield 3 is the no.1 game because of it special features.  

 

Short brief on the game

Battlefield 3 leaps ahead of its time with the power of Frostbite 2, the next instalment of DICE's cutting-edge game engine. This state-of-the-art technology is the foundation on which Battlefield 3 is built, delivering enhanced visual quality, a grand sense of scale, massive destruction, dynamic audio and incredibly lifelike character animations. As bullets whiz by, walls crumble, and explosions throw you to the ground, the battlefield feels more alive and interactive than ever before. In Battlefield 3, players step into the role of the elite U.S. Marines where they will experience heart-pounding missions across diverse locations including Paris, Tehran and New York.

                   New features

It is different from all kinds of shooters that are in the market. For example the special features in the game is only kind in first person shooters in the market today.
The multiplayer is a huge part of the game with biggest multiplayer maps in the currant market today.

 

                    Target audience

 

The people who buy the game are 18 year olds and under this is there target audience and whom they sell it to.

                   Selling campaign  

Battlefield 3 was revealed on February 3, 2011, by Game Informer magazine. A month of Game Informer coverage included information on building the game and interviews with DICE, as well as three trailers: a teaser and the first two parts in a series of game play from the level "Fault Line". Several other trailers were released showing different aspects of the game, including both single and multiplayer, as well as emphasizing the new engine. On August 16, 2011, co-op game play and a "Caspian Border Multiplayer Game play Trailer" were shown at Gamescom 2011 illustrating the co-op mode and the first footage of air combat, respectively. Trailer releases also gained momentum in the week before the release of the game. EA released a multiplayer trailer, which showed the variety of maps available in multiplayer, with short scenes of actual gameplay.
It also featured shots of a map that is included in the” Back to Karkand" downloadable content (DLC). EA also released an official launch trailer, showing off the various missions in the single player

             Sale and revenue

 According to EA, Battlefield 3 garnered 3 million pre-orders by the day of its release. It is unknown at present whether these figures are worldwide or just for the US. The pre-order total makes it "the biggest first-person shooter launch in EA history", according to the publisher. Two days after launch, EA CEO John Riccitiello announced via a conference call to investors that Battlefield 3 has already shipped 10 million units within a week of release, with 3 million of those being pre-orders.  Electronic Arts stated that the title sold 5 million units within the first week of availability, easily becoming its fastest-selling game. After one month, EA chief financial officer Eric Brown announced Battlefield 3 had sold 8 million copies, and that the publisher has shipped 12 million copies of the game to retailers, 2 million more than it shipped for launch week. Peter Moore, the high-profile COO of EA, insisted that Battlefield 3 successfully captured a slice of Call of Duty: Modern Warfare 3’s market share.

In Japan, Battlefield 3 had sold around 123,379 copies for the PS3 and 27,723 copies for the Xbox 360 when it was released. In the first week, the game had sold 18,792 copies for the PS3 for a total of 142,171 copies. The PS3 version later sold 8,094 copies for a total of 150,265 copies.

             Awards     Received

Best Shooter, 2011 IGN People's Choice Award

Best Multiplayer Game, 2011 IGN People's Choice Award

Best Xbox 360 Shooter, Best of 2011 IGN Award & 2011 IGN People's Choice Award

Best Xbox 360 Multiplayer Game, Best of 2011 IGN Award & 2011 IGN People's Choice Award

Best PS3 Shooter, 2011 IGN People's Choice Award

Best PS3 Multiplayer Game, Best of 2011 IGN Award & 2011 IGN People's Choice Award

Best PC Shooter, Best of 2011 IGN Award & 2011 IGN People's Choice Award

Best PC Multiplayer Game, Best of 2011 IGN Award & 2011 IGN People's Choice Award